How do I audit a landing page?

Check what visitors see before scrolling (headline, call to action, proof), how easy the form is, and how fast the page loads on a phone. This landing page analyzer does each check on a real screen and ranks the fixes.

What makes a landing page convert?

A headline that matches what the visitor searched for, one clear call to action visible without scrolling, proof near that button (ratings, reviews, guarantees), a short form, and a page that loads fast on a phone. This tool checks each of those.

What is 'above the fold' on mobile?

It's what someone sees on their phone before scrolling, roughly the first 700–850 pixels. Many sites show a big image there and push the button several screens down. We measure where your first call to action actually appears.

How many form fields should a landing page have?

As few as you need to follow up, usually 3–5. Every extra field, especially a required phone number, gives people a reason to stop. Collect the rest on the first call.

Is this the same as an A/B test?

No. It's an expert-style audit that finds likely problems fast. Treat each finding as a hypothesis, then test the changes that matter most, ideally with an A/B test or by comparing conversion rates before and after.

How fast should a landing page load?

Google's 'good' threshold is a Largest Contentful Paint under 2.5 seconds for real users on mobile. Slower pages lose visitors, especially from paid ads where every click costs money.

Free Landing Page Analyzer: Landing Page Audit & CRO Check

A landing page analyzer checks one landing page and reports what a visitor sees before they scroll, then ranks what to change first. This free landing page analyzer opens the page you enter in a real browser, at phone size and at desktop size, and measures the first screen on both.

It is an expert-style audit, not an A/B test, so treat each finding as a hypothesis to test. Run the tool at the top of this page to see your own results.

How to use the landing page analyzer

Enter the full web address of the page you want checked. Copy it from your browser's address bar so that you check the exact page your visitors land on.

Start the check. The tool opens your page at phone size and at desktop size. Read both results. A cookie banner can cover much of the phone screen while the desktop screen stays clear, so one size can hide a problem the other shows.

Start with the first screen on each size. The check measures what is visible before anyone scrolls, so that area is where a new visitor decides whether to stay.

Can I analyze any website, including a competitor's?

Yes, if the page is public and you can enter it. The analyzer opens the page in a real browser, so a competitor's landing page gets the same checks as yours. Use what you find to learn, not to copy. A competitor's headline may not fit your offer, and each finding is a hypothesis to test on your own page.

How does a landing page analyzer help in improving conversions?

A landing page analyzer shows which parts of the first screen stop a visitor from acting, and ranks each fix by impact and effort.

The tool checks whether a clear headline and a call to action sit in the first screen on phone and desktop. It counts the calls to action in view and flags vague ones such as Submit or Learn more. It also measures how much of the first screen a cookie banner or popup covers.

The tool also looks for trust signals near the button, such as ratings, review counts, years in business and credentials, and for testimonials further down the page.

Speed matters too, because a slow page loses visitors before they read a word. Shopify's April 2026 research, reported by ppc.land, links slower loading of a store's main content to lower conversion. To compare your own conversion rate with your industry, use our conversion rate benchmark.

The analyzer is an expert-style audit, not an A/B test, so it cannot prove that a change will lift your rate. Test each change on your own traffic.

How the fixes are ranked

The analyzer ranks each fix by impact and effort, so the top of the list is where to start. Speed is one of the checks. The tool adds mobile Largest Contentful Paint and layout shift from Google PageSpeed Insights.

The speed target comes from Google. Its web.dev guide to Largest Contentful Paint, updated in 2025, says: "To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less."

Each finding is a hypothesis to test, so change one thing at a time, then check the page again.

Is the landing page analyzer free?

Yes. The landing page analyzer is free, with 10 free audits every 30 days and no signup. Run it again after each change to check the result.

What does a landing page analysis cover?

A landing page analysis starts with the first screen. Above the fold means the part of the page visible before a visitor scrolls. On a phone, the analyzer measures that area. It checks for a clear headline and a call to action, counts the calls to action in view, and measures how much a cookie banner or popup covers.

The analyzer also reads the form. It counts the fields, shows which are required, notes whether a phone number is forced, and checks whether privacy is reassured. Forms added by JavaScript or embedded from another service are included.

How do you run a landing page audit by hand?

Open the page on your phone. Note the headline, the main button and any banner before you scroll.
Count the calls to action on that first screen. Flag vague ones such as Submit or Learn more.
Count the form fields and note which ones the form forces you to fill in. Remove any field you do not need for the first step.
Run the page through Google PageSpeed Insights and compare its mobile Largest Contentful Paint with the 2.5-second line.

About the author

Abdullah Nadeem

Senior Search Marketer, Local SEO & Paid Search

Abdullah Nadeem is a senior search marketer at Asdivigitals. He helps local and service-based businesses get discovered, attract more customers and grow through local SEO, answer engine optimization (AEO), generative engine optimization (GEO) and digital marketing. With more than four years of experience and 20+ projects behind him, he has supported more than $10.3 million in client revenue.

His core work is local SEO: Google Business Profile optimization, local keyword research and competitor analysis, local citations and business listings, location and service pages, and the technical, on-page and off-page SEO that holds them together.

He applies the same thinking to AI-driven search. For AEO, that means answer-first, question-based content with a clear structure that answer engines can lift. For GEO, it means entity and topical authority work that makes a brand easier for AI search to find, understand and recommend.

On the paid side, he plans and runs Facebook and Instagram campaigns for lead generation, from social media strategy and content planning to creative direction and ongoing performance optimization.

He has worked across healthcare and dental services, real estate and property, education and training, eCommerce and retail, professional services, and travel and hospitality, for businesses including Holborn Leathers, Al Rauf Associates, CELT Language Center, EDWORLD, IIPD Global, House of Dentistry, Master Fast Visas and Tapton Capital.

On this site he writes and reviews the local SEO, conversion and budgeting tools, from the Google Business Profile audit and category finder to the landing page analyzer and the SEO ROI calculator, and checks that their advice matches what works in real client accounts.