Sentiment (40 pts)
How favourably AI describes you: overall tone, sentiment on the things buyers care about (price, quality, service), and whether claims are backed by sources.
We ask ChatGPT, Perplexity and Gemini the questions your buyers ask, with live web search, and show you whether they mention you, cite your website, or send people to your competitors.
3 free tests · no signup
How favourably AI describes you: overall tone, sentiment on the things buyers care about (price, quality, service), and whether claims are backed by sources.
How deep your mentions go (a passing name or a detailed recommendation), whether AI cites your site, and how many specific facts it knows about you.
Whether ChatGPT, Perplexity and Gemini each clearly know who you are when asked directly.
Your share of all brand mentions when buyers ask category questions, and your rank among competitors.
Whether AI positions you as a leader, challenger or niche player, and as an innovator or traditionalist.
AI Visibility vs. competitor median, mentions, citations, citation position, strong/weak/missing buyer questions, and sources AI trusts that don't mention you yet.
Every point in your grade comes from real AI answers you can read yourself.
We call ChatGPT (via OpenAI), Perplexity and Gemini through their official APIs with web search switched on. No scraping.
Brand questions show how AI characterises you. Unbranded buyer questions (best, recommend, reviews, pricing, alternatives, hiring) show whether you get recommended without being named.
An AI model labels brands, sentiment and depth, then we verify each label against the answer text. Brands or quotes that aren't actually in the answer are thrown out.
Open any question to read exactly what each engine said, which sources it cited and where your site appeared.
We read your website to work out your service, market and competitors, and you can edit them before the test runs.
AI answers vary between runs and API results can differ from logged-in apps. Every report says how many answers it's based on and when it ran.
Ask it the questions your customers ask, such as 'who are the best [your service] providers in [your city]?', several times and in different ways, without mentioning your name. This tool does that automatically across ChatGPT, Perplexity and Gemini and counts how often you're mentioned, cited and outranked.