Holborn Leathers, a UK-based luxury leather brand, entered the market with premium products but struggled to find traction. They faced zero online sales, inconsistent brand creative, and inefficient, non-converting ad campaigns. They needed a partner who could build a high-performance eCommerce ecosystem from the ground up.
- 01
AI-powered creative
AI-generated actors and virtual models showcased jackets without costly photoshoots — elevating perceived value immediately.
- 02
Full-funnel ad implementation
Structured funnel for UK and European markets: awareness campaigns plus precise retargeting for high-intent buyers.
- 03
Influencer-first scaling
Once funnels stabilized, pivoted to influencer marketing and collaborations for social proof to scale profitably.
- 04
Conversion rate optimization
Optimized the Shopify store to reduce friction and convert high-quality traffic into sales.
- —Consistent 5x ROAS (Return on Ad Spend).
- —Scaled to £1,000+ in sales per month in the initial scaling phase with consistent growth.
- —Transformed a no-sales business into a recognized UK leather brand with a loyal customer base.
← Back to all case studies“We didn't just design jackets; we engineered an automated revenue machine using AI innovation and high-intent funnel strategies.”