How our free SEO and AI search tools work
Where every tool gets its data, how we keep results accurate, the usage limits, and how we handle your information. Reports focus on your results; this page explains what's behind them.
Where the data comes from
| Data | Used in | Where it comes from |
|---|---|---|
| Live search results | AI Visibility Checker, AI Citation Checker, FAQ Generator | Google results through licensed search-data APIs, plus Brave's independent search index. If one source is unavailable, the tool uses the other so your report still completes. |
| Google AI Overviews | AI Citation Checker | The live AI Overview Google shows for your question, with every source it cites, through a licensed search-data API. |
| AI answers | AI Visibility Checker, AI Citation Checker | Google's Gemini models answering from live web search results, the way AI search assistants do. Analysis and writing use open models hosted on Groq. |
| Google Maps business data | Google Business Profile Audit, GBP Category Finder | Live Google Maps results for your search: categories, ratings, review counts, newest reviews and replies, hours and websites. |
| Your website | AI SEO Audit, Robots.txt Checker, Landing Page Analyzer, GEO Checker, Competitor Comparison, Redesign Checker | Our own crawler reads your pages, robots.txt and sitemaps as a search crawler would. The Landing Page Analyzer also opens your page in a real browser at phone and desktop sizes. |
| Page speed | AI SEO Audit, Landing Page Analyzer, Competitor Comparison | Google PageSpeed Insights: real-user Chrome data where Google has it, otherwise a lab test. |
| Your Google traffic | Content Decay Tool, Redesign Checker, AI SEO Audit (when connected) | Your own Google Search Console and Analytics, read-only, only after you connect your Google account. |
| Old URLs of your site | Website Redesign SEO Checker | The Internet Archive's Wayback Machine, then a live request to see what each old URL returns today. |
| Brand entity checks | AI Visibility Checker | Wikidata, Wikipedia and the Google Knowledge Graph. We only count an entry whose official website matches your domain. |
| AI training data | AI Visibility Checker | The Common Crawl index, the open web crawl most large language models are trained on. |
| Site popularity | Competitor Comparison | The Tranco list, a research-grade ranking of the top 1 million websites. |
| AI crawler list | Robots.txt Checker, AI SEO Audit | Each AI company's own crawler documentation, cross-checked with the open-source ai.robots.txt registry. |
| Benchmarks | SEO ROI, SEO Budget and Conversion Rate calculators | Published studies, cited on each calculator page: click-through rates by position, landing-page conversion benchmarks and SEO pricing surveys. |
How we keep results accurate
Proof on every finding
Each opportunity shows what we actually found: the URL, the robots.txt line, the measured value or the competitor's number. You can check every recommendation yourself.
Live data, not estimates
We crawl your site, request your pages and run the searches when you click the button. Nothing comes from a stale database or a traffic estimate.
AI writes, rules decide
AI models write answers and summaries, but scores, counts and pass/fail checks come from deterministic rules. Models are told never to invent prices, numbers or claims.
Primary sources
Checks follow Google's own documentation, the AI companies' crawler documentation, the robots.txt standard (RFC 9309) and published research on how AI search chooses its sources.
Short caching
To keep the tools free, identical searches are reused for up to 24 hours (Google Maps data 12 hours, AI Overviews 7 days). Your own site is always fetched fresh.
Reviewed regularly
Crawler names, AI products and Google's rules change often. We review the methods behind every tool and date each page.
Free usage limits
Tools that run live searches or AI models (the AI Visibility Checker, AI Citation Checker, FAQ Generator and the two Google Business Profile tools) give you 3 free runs per tool every 30 days, per device and network. The tools that only read your own website (the SEO audit, competitor comparison, landing page analyzer, redesign checker and GEO checker) give you 10. A run that fails doesn't count. That keeps them free for everyone.
The Robots.txt Checker, the Content Decay Tool and the calculators run without that limit. The SEO audit reads up to 500 pages per run. Need every page of a larger site audited, more runs, or a review of your results? Talk to our team.
Your data
We only read public pages of the website you enter. Connecting Google is optional and read-only: we never change anything in your account, and your Search Console and Analytics data is never sent to AI models.
We don't sell your Google data or use it for advertising. The full details are in our privacy policy.
Saad Asif
SEO & AI Search (GEO) Strategist
Saad Asif is an SEO and AI search optimization (GEO) strategist at Asdivigitals. He helps SaaS, eCommerce and local service business owners outrank their competitors, capture high-intent buyers and turn Google and AI search into revenue-generating channels.
His work spans technical SEO, programmatic SEO, content strategy, conversion optimization and AI search visibility, and it's judged on one measure: more qualified enquiries, sales and revenue, not rankings or traffic on their own. The growth strategies he has helped execute have generated more than $12.2 million in client revenue, and he has helped clients earn visibility and citations in AI-generated answers.
For SaaS companies, that means winning high-intent searches and turning them into trials, demos and signups. For eCommerce stores, ranking for the product and category searches that bring purchase-ready shoppers. For local service businesses, outranking nearby competitors on Google Maps and turning local searches into calls and bookings.
He designed and built the free tools on this site, from the AI SEO audit and AI visibility checker to the robots.txt checker. Each one follows primary sources (Google's and the AI companies' own documentation, published research on how AI search engines choose what to cite) and uses live data from your site rather than estimates.
- $12.2M+ in client revenue generated through the growth strategies he has helped execute
- Took a hacked London property finance site from 100 Google impressions a day to 313,000 in a year (Tapton Capital)
- Grew a 36-page visa site to 2.27 million Google impressions and 59,400 clicks in a year (Master Fast Visas)
- Secured the #1 local spot for high-intent dental searches (House of Dentistry)
- Search engine optimization
- Generative engine optimization
- AI search visibility
- Technical SEO
- Programmatic SEO
- SaaS SEO
- Ecommerce SEO
- Local SEO